Do you need a tech photographer?

Here at Stone Junction, we don't just write compelling copy, we bring to life our client's visions and that means pictures – not just text.

Photography can be powerful way of giving your business that personal touch — that element of life that the expertise you are claiming to offer are the real deal.

Regard it as a mechanism that backs up your claims and builds an element of trust amongst potential customers. At the end of the day, anybody can write a webpage claiming they are experts in something.

In fact, articles with relevant images receive 94% more views on average and a piece of content paired with a photo is 6.5 times more likely to be remembered by an audience — crazy, right?

 

Social media marketing photography

Did you know that, in 2017, 1.2 trillion photos were taken, of which 85 per cent were shot on smartphones and only 10.3 per cent on digital cameras.

What does this mean? — well, it’s an opportunity to stand out.

While smartphone technology has advanced greatly, and the cameras are undoubtedly impressive for such a little device, taking advantage of high-quality, skilled photography can really set you apart from the crowd.

A social media channel with professional photos can portray a sleek, high-level business that knows what it’s doing.

 

Photography marketing ideas

Photography can act as a form of branding. Your story is critical to your marketing success.

Photography is a great way to tell your story to your customers and the media. It can act as a timeline, where you can track your company story from start to finish and showcase your progress in the form of a story board.

This works to personalise your business as well as show off the work and innovation you’re doing, as you’re doing it.

A great example of this is Airbnb, who recognise that its customers are the heart of its brand. Therefore, it get its customers to tell their stories and experiences by using the power of imagery and photos of their stay.

 

Technology photography

For businesses within the technology industry, it is crucial to have an active display of new products you are working on.

The technology industry is one which often includes innovative, ground-breaking product ideas.

Showing off your products with high quality shots can provide potential customers with the wow factor they are looking for.

 

Photography for your website

Your website is the cornerstone of your marketing and owned media is becoming more and more important.

Backing up your webpages with your own high-quality images will serve you far better than adding random images that have nothing to do with your company.

For example, something as simple as showing faces on your company bios goes a long way to establishing a connection with your visitors.

It shows your company’s personality, makes a good first impression and increases engagement as people are more likely to feel comfortable contacting a friendly face than reaching out into the unknown.

 

The importance of photography in marketing

Imagery in digital marketing is of paramount importance. Remember, you only have three seconds to hook a first-time user. Users tend to be impatient browsers who don’t consider your content as important as you do. They either find what they’re looking for straight away, or they bounce.

Because of this, users don’t want to be overwhelmed with a massive page of text they have to trawl through.

Therefore, in a modern world where time is of the essence, utilising imagery is a must, so get in touch!

 

Our core photography values include:

  • We use our media relations experience to deliver photography that stands out in print and digital and increases the volume and profile of your media coverage
  • Using the right photos with every story is essential. We use our industry knowledge and panache to deliver the right mix of product, portrait, event and press photography.
  • Our team of photographers brings creativity that adds personality to commercial photography. This builds your brand and drives reader conversions.

 

Bringing a real knowledge of the industry to the table, our passion to please, makes us a real dog with a bone! Our friendly team will soon get to the nitty-gritty of your photographic requirements.

 

Our services include:

  • Press photography
  • Portraits and headshots
  • Location and site photography
  • Product photography
  • Technical photography

 

With a range of competitive pricing packages, you can rest assured your photography needs will be taken care of.

  • Effective planning - Starting with a requirements capture briefing we turn your vision into actionable tasks to make sure we get the results you want.
  • On-site photography - We come to you. Lighting and equipment setup is hassle-free for professional studio-quality results.
  • Post-processing - We use the latest editing software, to enhance skin tones, adjust lighting and add some real atmosphere to pictures.

We also offer professional printing services; please contact us for additional pricing. So whether you have an event planned or just want some product pictures for your website, call us now for a friendly chat on +44 (0)1785 225 416 or email sayhello@stonejunction.co.uk

 

Want to look picture perfect for your next press release? Contact Stone Junction for a snappy response! 

contact us or call +44 (0) 1785 225416.
Our Clients
  • Technical PR for industrial computing - Beckhoff
  • Technical PR for construction from Finning
  • Technical PR for graphene from the Graphene Flagship
  • Renishaw
  • Sandvik
  • Sandvik Coromant