SEO agency for technology companies
SEO (search engine optimisation) is a process that involves trying to get your website or your content ranking highly in search engines.
The main difference between SEO and paid search is that SEO is done organically, meaning that you don’t have to pay to be featured on the first page of a search engine.
Say you’re selling 3D printers and want to target someone who is searching for 3D printers online, you need to show up as one of the top options in Google for a potential customer to see you and click on you, right? — this is the main goal of SEO.
Why is SEO for tech so important?
These days, SEO is not an optional luxury, it is essential to your brand’s visibility online. You can have the best product or service in the world, but if it’s not showing in the search rankings, nobody is going to know it exists.
In fact, a recent study shows that the first three organic search results get 50% of all clicks.
Additionally, 30 per cent of all results on page one and two don’t get any clicks at all — this is why SEO can’t be taken lightly in 2021.
SEO analysis also tells you what your audience is searching for, which can give you ideas for new products or services your business could potentially be offering.
Our SEO services
We cover every aspect of SEO including technical SEO, on-page SEO and off-page SEO.
We can conduct full SEO audits and cover every part of your site to decide what steps you need to take next. Unlike a lot of SEO agencies, we’re not a company that uses the same template for every client we work with.
We analyse every aspect of your SEO strategy and determine the best moves for your business — because we understand that every company’s industry, niche and objectives differ and require a tailored approach.
We will even conduct competitor analysis to identify your main competitors, upcoming competitors and assess keyword gaps between you and them to highlight any opportunities you could be missing out on.
Technical SEO is extremely important for your SEO success. You can have the best site with the best content, but if the technical aspects of your site aren’t up to scratch, then none of it’s going to rank.
We will make sure that Google and other search engines can easily find, crawl, render and index the pages on your website. Additionally, your site’s pages need to be secure, optimised for mobile and load quickly… along with the many other aspects that go into technical optimisation, but don’t worry — that’s what we’re here for!
Furthermore, with Google’s latest Core Web Vitals update, user experience has become a vitally important ranking factor. User experience involves how your site runs and how hassle-free it is for a user to interact with — another area we are experts in.
Specifically, technical aspects we take care of are:
- Site speed
- XML sitemaps
- Site architecture/navigation
- Crawling and indexing pages
- Canonical tags
- 301 redirects
- 404 pages
On-page SEO are the bits of your page and content you can actually ‘see’. It involves optimising your HTML source code for important on-page elements such as:
- Page titles
- Title tags
- Meta descriptions
- Keyword frequency
- Internal/external links
- Image alt tags
- URL slugs
- Thin content
- Duplicate content
When it comes to content marketing, it can be challenging for companies to create content that’s optimised for search engines, but also appeals to people at the same time.
SEO copywriting is all about creating valuable, persuasive content that targets specific keywords so that other people will happily promote it on their platforms.
SEO-optimized content tells Google what your content is about and enables people to find it by placing it into a topic area that will appear when people make a search query on that specific topic.
Off-Page SEO refers to all of the activities that you do away from your website to raise the ranking of a page in search engines.
It plays a vital role in increasing your domain authority, which is essentially the rating of ‘trust’ Google has for your site. For example, sites like Forbes or The Times have an incredibly high domain authority because they are reputable companies that everybody knows and trusts.
We can increase your domain authority through link-building strategies that involve getting your content featured on sites on high domain authorities.
As a PR agency as well as a marketing agency, we are masters at off-page SEO. Digital PR is the most effective method for gaining link juice from high quality publications. The PR work we have done for so many clients over the years demonstrates this. Check out some of our case studies here.
Creating content can also attract spammy or toxic sites that will link to your you against your will. Having lots of toxic links can cause you to appear on Google’s penalty radar. Therefore, we will also regularly monitor your links and eliminate any toxic or non-relevant invaders.
We are also experts at gaining online presence in new countries you might want to target. There isn’t as much competition online as there is in countries such as the US and UK, so it is easy for us to gobble up that market share for you.
But how do you gain traffic from other countries if you’re looking to expand globally?
When you’re looking to make your online presence felt in other countries, you have to adapt your SEO strategy to fit the shoes of the new country you wish to target.
There’s no one size fits all approach when it comes to an online global strategy.
The simple answer is to translate your content. If you translate your content into different languages, in theory, you should get more traffic. At Stone Junction, we have a team that speaks all of the major languages who are able to translate your content to your desired language — no more hiring freelancers who do a crap job!
However, merely translating your content isn’t a sure-fire way to get your business ranking in another country. It requires an even more tailored approach.
Popular keywords in one country won’t always be the top-ranking keywords in another country. Every population has different tastes, and it searches for different things.
That’s why we will identify keywords for each country you’re targeting and adapt your content to include these keywords.
When translating content, it isn’t as simple as slotting it into your landing pages. You have to tell Google which version to show for each country/language, which is where ‘hreflang’ comes in. We can generate the hreflang code needed for each of your international pages.