Why should you hire a technical digital marketing agency?

For your technical business to stand out, you need a tailored STEM digital marketing strategy. In practice, this requires mastery of both the digital marketing sphere, coupled with technical industry knowledge. Sounds straightforward, right?

In reality, this is a lot harder to come by. By taking a multi-faceted approach – using the best of traditional PR and digital platforms – you can create a robust presence for your brand. From SEO to email marketing, our in-house experts have their fingers on the pulse of the latest B2B marketing trends. Crucially, we also have the experience of what works in STEM sectors, as Stone Junction only works for companies in the science, tech, engineering and manufacturing arenas.

So, as experts in all things engineering, technical and digital, why don’t you let us handle your digital marketing activities? Here are some of the digital services we draw on as part of an integrated marketing campaign.

How we can help your business

  • Content creation

    Have you ever heard the saying, ‘content is king’? Well, that’s because it is. Encompassing everything from the production of whitepapers and e-books to infographics and blogging, a good content marketing strategy keeps your target audience engaged and hungry. Our content creators will produce and distribute valuable, relevant and consistent content to attract and retain the interest of the people who matter.

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  • SEO

    Want to increase your organic search visibility and drive more traffic to your site? Our SEO experts have the technical skills and the latest tools to make that happen. Combining years of scientific, technical and engineering sector knowledge with the most up to date SEO practices, our team can create a tailored SEO strategy for your company that delivers real results. Whether you’re looking for initial keyword research, a full audit, technical SEO, on-page SEO, off-page support or analytics reporting, our specialists can advise.

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  • Social media

    As a direct method of communication with existing and potential customers, it’s essential to have a strong social media presence and established tone of voice. Our creative social media specialists are well versed in building effective B2B social strategies, designed to drive sales, maximise engagement, increase brand awareness and grow your following. Using the right platforms, targeting the right audience and setting the right goals is essential. Let us show you how.

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  • PPC advertising

    Pay-per-click (PPC) advertising is a paid search online marketing strategy that can quickly position your company at the top of search engine results and drive traffic to your site. By buying visitors instead of earning them organically, PPC can inject a much-needed rankings boost to difficult or priority keywords. Our team of experts can create bespoke PPC campaigns which includes producing targeted ad copy, bidding strategies and devising targeting strategies.

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  • Email marketing

    Why email marketing? As well as being one of the most lucrative digital marketing tools, email marketing nurtures prospects into customers, eases customer relationship management and acts as a reliable content distribution medium. We can create eye-catching, personalised emails and promotions for your company, monitor your email campaign – that’s everything from open rates to click trough rates – and build you a subscriber list designed to drive sales.

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  • Graphic design

    The visual aspect of your campaign matters. Whether you’re looking to establish a new brand identity, launch a company magazine or redesign your website – our specialist team of in-house designers can do this and much more. Working closely with our account managers to ensure creative concepts are both visually striking and will appeal to a technical audience, our design work certainly makes an impact and tells a story.

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  • Photography

    Our experienced in-house photography team can produce product shots, site photos, event coverage, corporate portraits and creative content for visual campaigns. Working closely with our campaign strategists to ensure visuals are in keeping with your corporate identity and campaign messaging, photography is an essential tool in technical storytelling.

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  • Podcasting

    Podcasting can help you to engage new audiences and create a platform for thought leadership, ensuring you lead conversation and gain a competitive edge. What’s more, this content can be repurposed as social, editorial or visual content across the rest of your campaign. Whether you want to be a guest on an existing show or launch your own corporate podcast series, Stone Junction’s experts can show you how.

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  • Video

    Video is an incredibly versatile tool in B2B marketing, that can boost conversions and sales, build trust, appeal to mobile users, encourage social shares and, when done well, impact on search. From monthly social videos to corporate talking head-style features, our creative team can script, direct, produce and edit your video content to ensure it speaks to your technical audience.

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Ignoring online marketing is like opening a business but not telling anyone

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