Double whammy at DARE awards


Industry award wins for B2B PR agency DARE Awards | B2B PR

B2B  PR agency Stone Junction has won the Best Integrated Campaign and Best Trade and B2B Campaign awards at this year’s Public Relations Consultants Association (PRCA) Midlands DARE awards.

The ceremony, which was held at Edgbaston Cricket Ground on July 5, 2017, celebrated the best of communications and PR talent in the Midlands region.

The award for Best Trade and B2B Campaign was presented to Stone Junction for the second year running. It celebrates PR activity focused on the promotion of services from one business to another. Stone Junction’s winning campaign was conducted on behalf of NCH Europe, a water, energy and maintenance solutions provider.

The project, entitled ‘Brand conservation on the continent’ was a pan-European PR and content campaign. Encapsulating traditional media relations, international PR and a digital magazine, NCH Europe attributes at least $100,000 of its sales to the campaign, with exceptional feedback from senior management and customers.

The award for Best Integrated Campaign was presented to Stone Junction for its campaign with longstanding client, EU Automation. An integral part of EU Automation’s campaign was the creation of an industry book, BoOM! The Book of Obsolescence Management.

Following Stone Junction’s launch of the book, over 650 copies were downloaded, purchased or requested in two weeks. What’s more, the book retained the number one position in Amazon’s Manufacturing books chart for three weeks and remained in the top ten for a further three months.

Double whammy at DARE awards | B2B PR“The PRCA’s judging panel for the EU Automation ‘BoOM! Book of Obsolescence Management’ campaign was impressed by the lead generation results of the campaign,” explained Richard Stone, managing director of Stone Junction. “EU Automation carefully measures where its leads come from. Of its £22.2million of sales in 2016/17, the company’s marketing director attributes over ten per cent of its turnover to its PR campaign with Stone Junction.

“As with all marketing and PR activity, delivering tangible, real-life results is vital and these award-winning campaigns are strong examples of how PR activities can deliver real business results. Stone Junction prides itself in delivering accurate and detailed reporting to illustrate the value of PR coverage — it’s an integral part of completing a campaign and of course, maintaining happy clients.”

Leading media analyst, Accern, recently gave one of Stone Junction's US listed clients an impact score of 100 out of 100. This figure indicates that recent press coverage is extremely likely to have an impact on the stock’s share price in the next few days. To find out how PR can improve your lead generation, sales and reputation, call +44 (0)1785 225416 or e-mail Stone Junction on sayhello@stonejunction.co.uk.

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