AUTOMATION AND ROBOTICS PR AND MARKETING

“Power quality is complex and often misunderstood, but Stone Junction made it accessible, engaging and commercially relevant for a wide range of audiences. By combining technical credibility with creative, integrated storytelling, the campaign exceeded our expectations — raising our profile, driving meaningful engagement and clearly demonstrating the commercial value of PR to our business,” John Mitchell, global sales and marketing director at CP Automation

“For the past six years, Beckhoff has had the pleasure of collaborating with Stone Junction as a technical PR partner. During this time, we have found that their expertise and skills have complemented our own, filling critical gaps in our company without incurring the high costs associated with in-house solutions.

“Working with the Stone Junction team has been a joy. They have a great balance of following our lead while also providing us with creative and innovative ideas. It’s clear that they are passionate about their work, and their enthusiasm is infectious,” Rachel Duckworth, marketing manager at global automation giant, Beckhoff.

We achieve this success by knowing the media. Editors covering industrial automation and collaborative robotics PR content are not short of pitches. They have a clear sense of what belongs in their publication, and they know which agencies understand that.

Stone Junction has been part of that conversation for over two decades. We know which editor wants a deep technical analysis and which wants an application story from the factory floor. We know the commissioning cycles and the angles that reliably get placed.

That knowledge shapes every pitch we write and every relationship we maintain.

The automation industry is amongst the fastest growing sectors in engineering across the globe. Whether you provide software or hardware, SCADA or SCARA, inverters or robotics, there is a huge opportunity for media coverage that Stone Junction can help you grasp.

Automation technology is rarely straightforward to communicate. A new cobot deployment is also a story about the changing economics of assembly. A SCADA upgrade is also a story about operational resilience. Stone Junction finds the frame that connects your technology to the conversation your audience is already reading — and writes the piece that belongs there.

The purchasing journey for automation technology can be a long one. A production or plant manager who reads a case study about machine vision today may not raise a budget until next year. Stone Junction can build campaigns designed for that timeline.

Trade coverage connects to content your sales team can use directly, and digital activity keeps your name visible between editorial cycles.

Equally, we know how to work in a fast-moving environment, where the buyer needs the part on site yesterday, to help mitigate downtime and save money.

Our reporting is detailed and honest. We will always keep you up to date on what we’ve placed and what is coming next.

Stone Junction is a specialist automation and robotics PR agency, a corporate affiliate member of the CIPR and full member of the PRCA.

We are based in Stafford, Romania and Munich and boast a team of more than 30 consultants who speak nearly 20 languages between them and are qualified in subjects ranging from chemistry and IT to biology and natural sciences.

In short, we can help you reach design engineers, systems integrators, the c-suite, manufacturing and engineering directors, maintenance managers — basically anyone in your audience.

Stone Junction is independently owned, and its advice is unbiased. Our agile approach to marketing means we can pivot to deliver the right tactic, service or result for our clients without consideration of vested interest.

With more than 70 PR and marketing awards under our belt since 2015, Stone Junction is one of PR Week’s Top 40 Technology PR agencies, Top 150 UK agencies, Top 50 independent agencies and Top 50 Agencies Outside London.

We have been both the PRCA and CIPR Outstanding Consultancy in the Midlands six times since 2018 and in 2020 we were awarded the CIPR’s Mark of Excellence in the Best Specialist Agency category at its national Excellence awards, recognising our specialist work in technical PR and technical marketing.

Already convinced we are the right agency for you? Make an enquiry with Stone Junction today.