Generative engine optimisation: The future of search
Okay, so I understand that you are in a hole. The website that you have carefully maintained and optimised for years has stopped performing as well as it used to.
You’ve already double checked your optimisation, double checked your strategy and revamped your content. You’ve pretty much maintained your position for the core keywords you want to focus on, but traffic is still down.
What’s happened?
Generative AI (artificial intelligence) engines have eaten your website and your traffic. Sometimes called answer engines, these are things like Google’s Search Generative Experience, Perplexity or plain old ChatGPT. (Search Generative Experience uses Gemini and creates the AI-generated responses you see at the top of search results.)
There is strong Similarweb data that shows a 27 per cent drop in traffic to the 500 most visited websites in just a year. Gathered between February 2024 and 2025 those numbers seem compelling. That’s an average of 64 million visits per month lost by content creators, so, you aren’t alone.
What do you do when generative AI engines reduce your search traffic?
The good news is that you can optimise your content for gen-AI engines.
We can help you optimise your site for traditional search engines by using search engine optimisation (SEO). In the same way we can optimise for AI platforms using generative engine optimisation (GEO).
The techniques are different, but they are not harder. You just need to change how you think about, prepare, and use your content to answer a search query. Answer engine optimisation and generative search engine optimisation might seem daunting, but we can help.
Just like when you started optimising for search, all you need is a plan to follow. As you go, check and double check at every point to make sure you are on target.
This is where Stone Junction comes in. We can help you create that plan. We can also help you produce the content you need.
GEO: Generative Engine Optimisation
Back in 2023, researchers from several universities, including Princeton, Georgia Tech, The Allen Institute of AI, and IIT Delhi, got together to publish what turned out to be a foundational paper. the authors, Aggarwal, Murahari, Rajpurohit, Kalyan, Narasimhan, called this paper GEO: Generative Engine Optimization, and argued that:
“Given the black-box and fast-moving nature of generative engines, content creators have little to no control over when and how their content is displayed. With generative engines here to stay, we must ensure the creator economy is not disadvantaged.”
Our simple plan will get you the GEO results you need in answer engines and in generative search. Bringing in sales leads, increasing your market share, and impressing the board every single quarter will become easy. We can help you ensure that it’s not your content that is disadvantaged in the war for AI attention.
