Three reasons to attend SPS Italia
The tenth edition of SPS Italia, Italy’s largest trade show for industrial automation and smart manufacturing, has just come to an end. The organisers have reported great numbers in terms of exhibitors and visitors, as well as unprecedented enthusiasm for the return of in-person events. SPS Italia offers three days of full immersion into the world of Industry 4.0, with a wide variety of lively conferences and presentations, as well as solutions from hundreds of exhibitors. If you’re looking to achieve more visibility in Italy for your digital manufacturing solution, SPS Italia is the place to go. Here’s why.
The usual gang
There’s a familiar feel to SPS Italia. In many cases, exhibitors have been loyal supporters of the trade show for years, and have forged robust business connections that are reinforced year after year.
Exhibiting at SPS Italia gives you the chance to enter this tight-knit community and bond with like-minded entrepreneurs. There are infinite ways to promote your brand in Italy with digital marketing and PR — and Stone Junction can help you with all of them — but these should be coupled with tactics that allow you to build relationships in person.. If you want to meet the best and brightest in the Italian Industry 4.0 landscape, SPS Italia is the place to go.
The great media presence
All major Italian technical publishing houses send their representatives to SPS Italia, and many have dedicated booths. Quine, TIMGlobal Media and PubliTec, for example, manage a variety of high-quality magazines dedicated to Industry 4.0 — their editors attend the show and will be on the lookout for interesting products and stories.
The press area is buzzing with reporters and videographers ready to reveal the next smart manufacturing trends and interview the most talented opinion leaders. It is a great window for your company’s products, services and spokespeople, and one that any marketing strategist should not overlook.
Answers to the big challenges
Every year, SPS Italia chooses a theme that mirrors one of the biggest challenges for the industry. The goal is to encourage exhibitors to propose innovative solutions that can tackle that challenge in a concrete and viable way. In 2022, the main topic was sustainability.
Exhibitors proposed a wide range of solutions to improve energy efficiency and reduce carbon emissions — for example, our client WEG showcased its latest range of variable speed drives (VSDs), as well as a digital tool that allows manufacturers to monitor their assets for predictive maintenance, improving efficiency while minimising production losses.
Do you have a product or service that could help tackle one of the biggest challenges in manufacturing? Do you want to promote it to a wider audience in Italy?
The next edition of SPS Italia will be back on May 23 to 25, 2023, in Parma. If you’d like to attend, Stone Junction can help at every stage, from ensuring your booth stands out with amazing branding, to organising meetings with journalists at the event. Get in touch today!