Specialist STEM PR agency, Stone Junction has launched ICONS, a virtual lecture for the STEM and engineering sectors. In association with the Business Innovation Centre (BIC), the free webinar will PR webinar | STEM PR | Technical PR advice detail the who’s, when’s and what’s of technical PR and the simplest ways to achieve business success pre and post COVID. The one-off event will be held on August 6, 2020, via Zoom with networking beginning at 12.00 pm BST. 

According to an ESA survey, nine in ten engineering businesses are fearful or incredibly concerned about the financial impact of the coronavirus. Marketing and its influence has a significant role to play in sector recovery and supporting businesses through the long-term consequences of COVID-19.  

The conference aims to arm engineering organisations with the tools to communicate their services effectively, produce technical content and improve sales.

Hosting the event is Stone Junction managing director and STEM PR specialist, Richard Stone, a chartered PR practitioner, named in the CIPR’s 70 at 70 most influential consultants.

“Here at Stone Junction we understand that PR is never a ‘one size fits all’ strategy, especially when it comes to marketing engineering businesses,” explains Stone. “Balancing fact-filled content with a digestible writing style is often harder than getting a decent haircut during lockdown — or after lockdown for that matter.

“What’s even harder is knowing exactly where to begin if you’ve never had to consider marketing technically before. Most businesses have found out, thanks to COVID, that it is no longer enough to have a deep understanding of just products and business but that communicating effectively has and always will be the key to sustained growth.

“Plus, you don’t even need to leave the comfort of your own pyjama bottoms for this webinar, so what more do you want?”

Stone Junction has recently become the first Midlands PR agency to win a CIPR Excellence Consultancy award. This most recent commendation joins another 27 PR and marketing awards for the agency since 2015.

Starting at 12.00 pm on August 6, the conference will last just over an hour with opportunities afterward for questions and networking.

Do you want to be an ICON? Sign up for the Stone Junction ICONS event here or call us on +44 (0)1785 225416. Go on. You know you want to. 

About the author

Richard Stone
Richard Stone - CHART.PR, MCIPR

Stone Junction is managed by Richard Stone, a chartered member of the CIPR whose previous experience includes campaigns for Arup, AIT Plc, CIENA, Parker Hannifin, Schneider Electric, SIG, SKF, Roche and WorldCom.

Our Clients
  • Technical PR for industrial computing - Beckhoff
  • Engineering PR campaign for Renishaw by Stone Junction
  • Engineering PR and technical PR for WEG by Stone Junction
  • Technical and engineering PR campaign for Sandvik Coromant
  • Technology and Technical PR for PEI Genesis
  • Technical PR for engineering trade shows - Advanced Engineering