The Junction Box

The explosion of TikTok has revolutionised the way businesses market themselves on social media. While consumer marketing can seem like the easy fit for social media platforms, social networks are quickly evolving to become just as suitable for B2B brands. 

Wow! We've only gone and won five awards at this year’s CIPR PRide awards! Stone the crows! 

What do A Clockwork Orange, 1984 and Brave New World have to do with newspapers and PR?

The news media often portrays lobbying as bad, if it's done by 'bad' people. Is that OK or too simplistic? 

Boris Johnson went viral by saying, 'invest in a new kettle to save money on electricity'. Or did he?

Recessions are scary, but, they can present an opportunity to steal a march on the competition. 

Blue ocean strategy can unlock media coverage, social traction and search engine real estate.

Can a humanities graduate work in STEM PR? The answer is yes, of course, but find out why here. 

Can business and PR learn anything from Conte and Tuchel's weekend pitch side bust-up? 

Is it possible for industrial automation companies to authentically bring purpose to their marketing? 

Are you thinking of targeting different territories with your PR strategy? Or do you simply want to expand your audience in new regions? For most companies, international PR means developing their presence in Western countries. However, you might be surprised of the wealth of opportunities if you venture further.