The Junction Box

This article explains how companies can contribute to the conversation on climate change without further tiring an already fatigued audience.

Technical marketing managers have relied upon LinkedIn, Instagram, Tik Tok, X and Facebook, probably in that order, to share social updates. However, with shifting social landscapes, and the increased uptake of decentralised platforms, such as Mastodon, will this leave X in the ice age?

The importance of using social media to reach the right audience. 

Black Mirror’s recent sixth series begins with an episode called, Joan is Awful, in which tech executive Joan Tait (Annie Murphy, of Schitt’s Creek) discovers that her life is being adapted into a television series — and she is played by an AI. Just how far off is AI-generated entertainment?

Designer Tom Fallows provides an overview of colour theory and its applications in branding.

How to ensure integrity when using AI in marketing campaigns. 

A discussion on why Marie Curie would love science PR.

What you should know before using Instagram Threads — including if it's worthwhile!