Did you know that in 2022, online videos made up 82 per cent of all internet traffic? This is fifteen times higher than it was in 2017!
Yep, video is growing exponentially and it’s quickly becoming an essential traffic avenue that businesses can’t afford to ignore.
Engineers and tech people crave the opportunity to watch videos of products in action. This kind of content is valued much more highly than polished corporate work.
Today, it’s vital that your digital marketing strategy incorporates some form of video. Not only does it humanise your business and give a face to your company, it also does wonders for the SEO of your website — people tend to spend 2.6x longer on pages that include videos than those without, and landing pages tend to have an 80 per cent increase in conversion probability with a video included.
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