What is influencer marketing?
Influencer marketing involves working with recognised thought leaders to tell your story. These individuals have built credibility and trust with their audience, making them effective at promoting products or services.
The process typically involves a business partnering with an influencer who aligns with their brand values and target audience. The influencer then creates content — such as a social media post, video or review — featuring the messaging the business wants to convey. This content can range from sponsored posts to more organic endorsements depending on the nature of the collaboration.
Influencers tend to create content that feels more authentic and relatable than traditional advertising, and this authenticity can help humanise your brand and create a stronger connection with your audience. Their credibility is, after all, their currency. Influencer marketing can help your business reach a specific, often niche audience through trusted sources.
Why include tech influencer marketing in my digital PR strategy?
Working with an influencer can offer:
A UNIQUE PERSPECTIVE OF YOUR BRAND, WITH A DIRECT ROUTE TO YOUR TARGET AUDIENCE- ORIGINAL THOUGHT LEADERSHIP THAT CAN SHINE A LIGHT ON YOUR EXISTING CONTENT
- ACCESS TO NETWORKS YOU WOULDN'T OTHERWISE BE ABLE TO REACH
- AUTHENTIC CREDIBILITY ON A SUBJECT MATTER, WITHOUT BEING OVERLY PROMOTIONAL
How can my STEM business benefit from influencer marketing?
Influencer marketing isn’t only for consumer brands. In fact, there’s a wealth of opportunity in the B2B space that can take your STEM marketing campaign to the next level.
There are many subject matter experts, influential figures and key players with presence across multiple platforms that can be leveraged for influencer marketing. For instance, niches can vary from automation influencers and machine tool experts to those versed in materials science, and technology heroes.
Using our established database of contacts, Stone Junction can help connect you with the influencers in your niche.
