Public affairs campaign | Public affairs in PR
Public affairs figure working in PR

Public affairs in PR

Public affairs refers to any relationship that businesses forge with political-institutional stakeholders. These could be politicians such as MPs or MSPs, civil servants, and other influential people or organisations.

As well as having over 20 years’ experience in B2B PR, Stone Junction is registered with the Office of the Registrar of Consultant Lobbyists (ORCL). This means we are certified lobbyists that can influence key stakeholders transparently, as any good lobbyist should.

We’re more than just a public affairs consultancy. We can plot your stakeholder outreach and use strategic communication to grab the attention of policymakers. Whether you want to influence a cabinet minister or your local mayor, we can help.

What is lobbying?

Lobbying — the act of informing or influencing public policy and law — is under more scrutiny than ever. Transparency in lobbying is high on the political agenda, but, when done right, we believe influence campaigns can be a force for good.

Why is public affairs important?

The first step is building a strong public affairs strategy, which means fostering robust relationships with interested parties and political decision makers.

A strong public affairs campaign can complement technical PR efforts by:

  • Passing on industry knowledge and leverage it to shape policy
  • Highlighting challenges that policymakers may not be aware of
  • Building coalitions of support with like-minded interests
Public affairs in PR - an image of people protesting
Public affairs changes the world, like this mans head

How can my STEM business lobby?

The first step in any public affairs or lobbying campaign is getting to grips with the relevant policies and knowing where to enter the political debate. As an experienced B2B PR agency, we can use our knowledge and experience to jumpstart your campaign.

Using our wealth of experience working the STEM industries, Stone Junction can support with:


Stakeholder analysis

Identifying potential targets of influence, such as MPs, Lords, trade bodies and charities


Develop a comms strategy

Adapting comms strategies based on target stakeholders, and their perceived interest in your campaign


Press coverage

Produce dedicated launch stories for your campaign and, using our media contacts, get you covered in national and trade media


Social media promotion

Improve your campaign’s transparency and keep the public informed by making a social media splash


Stakeholder management

Liaise with stakeholders directly and arrange and attend meetings with them to help promote your cause

Ready to jump into the world of political influence?

Being registered with the ORCL means we can ensure that your campaign will be transparent and completely ethical.

Partner with B2B PR agency Stone Junction to get started. To learn more about our public affairs service, contact us to find out how we can kick-start lobbying project.