Public affairs in PR
Public affairs refers to any relationship that businesses forge with political-institutional stakeholders. These could be politicians such as MPs or MSPs, civil servants, and other influential people or organisations.
As well as having over 20 years’ experience in B2B PR, Stone Junction is registered with the Office of the Registrar of Consultant Lobbyists (ORCL). This means we are certified lobbyists that can influence key stakeholders transparently, as any good lobbyist should.
We’re more than just a public affairs consultancy. We can plot your stakeholder outreach and use strategic communication to grab the attention of policymakers. Whether you want to influence a cabinet minister or your local mayor, we can help.
What is lobbying?
Lobbying — the act of informing or influencing public policy and law — is under more scrutiny than ever. Transparency in lobbying is high on the political agenda, but, when done right, we believe influence campaigns can be a force for good.
Why is public affairs important?
The first step is building a strong public affairs strategy, which means fostering robust relationships with interested parties and political decision makers.
A strong public affairs campaign can complement technical PR efforts by:
- Passing on industry knowledge and leverage it to shape policy
- Highlighting challenges that policymakers may not be aware of
- Building coalitions of support with like-minded interests
